Framing The Purpose

The bundling system offers customers a personalised gifting experience with affordable tea bundles, each themed to evoke specific moods or occasions. My role was to design labels and instruction cards that would elevate the gift box presentation while ensuring clarity and functionality.

Each label incorporated imagery that either represented the product itself or captured the mood and effect the tea was meant to provide — whether calming or excitement. This approach ensured that the visual identity of each box resonated with its theme while staying true to Australian Tea Masters’ premium branding.