NETWORK 12
This independent motion graphics project was created in collaboration with my colleague, Diaz Anmeyta, for a conceptual Channel Ident for Network 12. The brief was to design a dynamic 3D motion graphic that could seamlessly transition between programs. Network 12 features a variety of themes: music, lifestyle, kids’ cartoons, documentaries, and nature. For this project, we focused on Lifestyle: Travel, crafting a concept that embodies exploration and discovery.
3D MOTION — NETWORK 12 TV IDENT
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The Mood and Energy
The mood is vibrant and adventurous, capturing the spirit of travel with fun visuals and fluid transitions. The energy of the ident reflects a sense of excitement, inspired by the feeling of steeping into new places and experiences. The use of dynamic camera angles and striking colours give the piece an engaging aesthetic, perfectly aligned with the essence of the lifestyle and travel genre.
The Outcome
As an independent project, this Channel Ident allowed us to experiment with bold ideas and push our creative boundaries. Through collaboration and research, Diaz and I developed a motion graphic that not only reflects the theme but also showcases our ability to craft visually captivating experiences. The result is a conceptual ident that celebrates the excitement of travel while highlighting our motion design skills.
NETWORK12 - LIFESTYLE
