BUY BYE FAST FASHION
Fast fashion is all about speed — getting cheap, short-lived clothes into stores into drive sales. But this convenience comes at a massive cost. The environmental impact is staggering, with synthetic clothing contributing to plastic pollution on a global scale. Around 35% of primary microplastics in our oceans come from laundering synthetic textiles. It’s not just the planet paying the price — this pollution can potentially affect human health, too.
How do we get retailers and consumers to stop and think? To realise that their choices in fashion are directly linked to environmental damage?
3D MOTION — ENVIRONMENTAL CAMPAIGN
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The Challenge is Awareness
This campaign set out to answer that question by tackling the root of the issue: awareness. With design ethics leading the charge, the goal was to make sustainable, slow, or circular fashion the next big trend, nudging people away from fast fashion’s harmful cycle.
Let’s Make A Change
This isn’t just about pointing fingers . It’s about sparking change. The BUY BYE Fast Fashion Campaign creates visual and educational moments to engage both retailers and consumers. It’s about making the problem impossible to ignore and the solutions impossible to resist. Sustainable fashion isn’t just an alternative — it’s the future, and this campaign is here to make it popular.
THE CHALLENGE
The design project comprises a short, animated film and promotional design campaign that seeks to:
Raise awareness of the environmental impact caused by fast fashion industries.
01
Encourage ethical and sustainable fashion decision-making amongst retailers and female consumers ages 18-24 years in Australia.
02
sustain your fashion!
FOLIO
BUY BYE Fast Fashion: Design for Good and Design for Positive Change
This folio showcases a project that uses design to promote sustainable fashion and reduce the environmental impact of the fast fashion industry.
