SINENSIS
A non-alcoholic tea wine brand by Australian Tea Masters, came to me with its foundational elements — logo, colour palette, typography, and hero image — already established.
My role was to take these core assets and craft a cohesive, professional brand guidelines book that not only clarified the visual identity but also elevated the brand’s presence through thoughtful design strategy.
bRANDING — SINENSIS GUIDELINES
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I introduced the creative approach “Every Moment With SINENSIS”, aligning the brand’s positioning, pillars, values, and target audience into a unified narrative. Expanding beyond static design, I developed website layouts, grid systems, patterns, motion graphics, 3D assets, newsletter, posters, and Instagram layouts to ensure the brand’s message could thrive across all touchpoints.
The result is a comprehensive brand manual that balances strategy with functionality — offering clear design principles and creative direction to position SINENSIS as a sophisticated, approachable, and versatile brand for its audience.
